How an Agency's Algorithm Helped Turn Popular Music Into Speech-Therapy Playlists

'Saylists' from Rothco and Warner Music will be made available to Apple Music subscribers

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

For many young people, speech therapy is a vitally important resource—but one that can sometimes get a bit monotonous. A new agency-led initiative, however, hopes to make the process more fun by creating musical playlists that help kids along.

Top line

One in 12 children in the U.K. experiences some form of speech sound disorder, according to school-support service Communication Commitment. Therapy can include the use of music, which led to Warner Music and Accenture Interactive-owned agency Rothco partnering to create playlists of relevant songs through Apple Music.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in