Experiential

How an Agency Cut Through 'Purpose Clutter' With Its Bookstore Campaign Trolling Amazon

DCX Growth Accelerator on tapping into cultural tension and doing the work yourself

Manhattan's McNally Jackson Books took part in the campaign urging support of independent local bookstores.DCX Growth Accelerator
Headshot of T.L. Stanley
By T.L. Stanley

October 19, 2020

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon’s familiar brown cardboard as a protest against the retail giant and a plea to shop local.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of T.L. Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Recommended articles
Related Articles
Experiential

How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazonicon-image

By T.L. Stanley

Experiential

Fighting Back Against Amazon, Indie Bookstores Wage a Cardboard-Wrapped Protesticon-image

By T.L. Stanley

A paddle boat shaped like a chicken floats in a lake while in another photo a woman poses in front of a car-sized piece of sushi
Experiential

Postmates Delivers Giant Food to LA, Bringing Your Cravings to Lifeicon-image

By T.L. Stanley

Experiential

A Bookstore Trolls Amazon With Reworked Holiday Songs and ‘Dystopian’ Window Displaysicon-image

By T.L. Stanley

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

You Might Like

Are You Making Informed CTV Ad Buys?

By DISH Media

What Can You Do to Meet Shoppers’ Desire for a Better Overall Experience?

By Jane Butler, Managing Director, Google

64% of CPGs Will Increase Retail Media Spending in 2023

By LiveRamp

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

By Matthew Tilley, Executive Director of Marketing, Vericast