How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon
DCX Growth Accelerator on tapping into cultural tension and doing the work yourself
Manhattan's McNally Jackson Books took part in the campaign urging support of independent local bookstores.
DCX Growth Accelerator
In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon’s familiar brown cardboard as a protest against the retail giant and a plea to shop local.
