How ‘America’s Most Dangerous Agency’ Went From Launch to the Super Bowl in Just Over a Year

Bullish makes a name for itself

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

It has been a busy 15 months for New York agency and consumer investment firm Bullish.

Deustsch veterans Michael Duda and Brent Vartan launched Bullish last January in the Dumbo neighborhood of Brooklyn—and now the agency has a Super Bowl spot under its belt.

Bullish would have had two ads in this year’s big game, but the NFL pulled client GNC’s spot at the last minute, citing the chain’s sale of supplements containing substances banned by the league.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 24, 2017, issue of Adweek magazine. Click here to subscribe.