Adapting to Crisis

How Agencies Will Be Reshaped in 2021 as 50,000 Jobs Leave the Industry

Forrester report predicts positions will be cut as automated services increase

According to a report from Forrester that predicts 2021 trends in the ad industry, U.S. agencies will shed 52,000 jobs through 2021.Getty Images
Headshot of Minda Smiley
By Minda Smiley

October 28, 2020

Agencies have suffered layoffs and furloughs this year largely due to Covid-19, which spurred many brands to cut, reduce or delay marketing spend.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Minda Smiley

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

Recommended articles
Related Articles
a t-shirt for a local market
Life in Quarantine

7 Creative Ways Agencies Are Supporting Local Businessesicon-image

By Minda Smiley

An illustration of people hosting livestreams
Life in Quarantine

This Agency Created Fundi, a Platform That Helps Creators Make Money From Livestreamsicon-image

By Minda Smiley

a man dancing in his kitchen
Adapting to Crisis

How TD Bank Remade One of Its Most Popular Ads for the Quarantine Eraicon-image

By Minda Smiley

Data & Insights

IPG CEO Michael Roth Says Q2 Earnings Hit ‘Not as Severe’ as Predictedicon-image

By Minda Smiley

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

Beautiful Things Happen When Video Meets Display

By Criteo

The State of Audio Advertising 2022

By Stuart Feil

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Your sites feature HTML here...