How Agencies Will Be Reshaped in 2021 as 50,000 Jobs Leave the Industry

Forrester report predicts positions will be cut as automated services increase

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Agencies have suffered layoffs and furloughs this year largely due to Covid-19, which spurred many brands to cut, reduce or delay marketing spend.

A report from market research firm Forrester estimates that a total of 35,000 agency jobs will be cut this year in the U.S. as a result—and that 17,000 more will be gone in 2021.

Jay Pattisall, a principal analyst at Forrester who worked on the report, said he’s tracked 35 agency layoffs this year.

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