Adapting to Crisis

How Agencies Will Be Reshaped in 2021 as 50,000 Jobs Leave the Industry

Forrester report predicts positions will be cut as automated services increase

According to a report from Forrester that predicts 2021 trends in the ad industry, U.S. agencies will shed 52,000 jobs through 2021.Getty Images
By Minda Smiley

October 28, 2020

Agencies have suffered layoffs and furloughs this year largely due to Covid-19, which spurred many brands to cut, reduce or delay marketing spend.

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

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