How Agencies Can Appeal to Clients That Need a Brand Refresh

A study from software company Templafy found that 75% of U.S. enterprises plan to rebrand within the next five years, and agencies are naturally eager to win over these potential clients. That means, among other things, promising to maintain a brand’s original spirit while also recognizing how culture has driven new dynamics between people and products.

In the scope of modern marketing, rebranding means more than introducing a pretty new color palette and a catchy punchline.