Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Anyone who believed advertising to be an inherently apolitical industry has almost certainly been disabused of that idea as the U.S. reaches the end of another contentious, divisive election season. The number of political side projects created over the past two years alone is enough to suggest that the business is more engaged than most.
Yet, according to data provided to IPG’s Huge by SaaS platform Resonate, a striking 43 percent of marketing and media professionals don’t plan on making it to the polls this year.