How Agencies Are Confronting the Influencer Pay Gap

Influencer marketing platforms and shops address income inequality in the space

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The entrepreneurial spirit of the influencer economy—which allows normal people to catapult themselves into fame from the comfort of their own bedrooms—has evolved quicker than regulation can keep up with it, driving some creators forward while leaving those who already face systemic marginalization behind when it’s time to get paid.

According to Tiffany Hardin, CEO of consulting firm Gild Creative Group, when influencers of color start working with brands and reach the negotiation stage, they often feel they have no choice but to back down and settle.

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