How Advertising Can Retain and Benefit From Its Introverts

It also makes it easier to cater to consumers

Introverts in businesses are a rarity—but maybe they shouldn't be. Getty Images

When Madwell’s co-founders decided to make their first vp-level appointments, they knew they were advancing two women for the roles. It was somehow both a big deal and not a big deal at all. But what they didn’t consider was that they were promoting an introvert.

Laura Etheredge is the vp of communications at Madwell.