How a Utah Ad Agency Raced Its Way to a Podium Finish at Le Mans

A proof of concept has become a full-fledged automotive business for Max Connect

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There are plenty of agencies and agency people that have side hustles and second businesses, but only one has won an iconic auto race with its own car.

Max Connect Marketing, a digital agency based in Utah, has a separate business—4 Horsemen Racing—that is built to win races, as it has in Florida and most notably, at 24 Hours of Le Mans, where its car took second place on the podium at the famed endurance race.

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