How a Small Indie Agency Keeps Winning the USA Today Super Bowl Ad Meter Over and Over Again

Highdive has created work for Rocket Mortgage, Lay's and Jeep

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To put it simply: Highdive has figured the Super Bowl out.

The 70-person independent agency based in Chicago has strung together a comically long line of beloved Super Bowl ads. In 2020, it created the USA Today Ad Meter‘s top and fifth ranked ads for Jeep and Rocket Mortgage, respectively. Last year, it nailed down the top two spots for Rocket Mortgage. And to borrow a hockey term (which Highdive is well acquainted with as the agency of record for the National Hockey League), it completed the hat trick with its Rocket Mortgage spot winning the Ad Meter today, while also pulling in a sixth place finish for Lay’s.

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