How a Small Indie Agency Keeps Winning the USA Today Super Bowl Ad Meter Over and Over Again

Highdive has created work for Rocket Mortgage, Lay's and Jeep

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

To put it simply: Highdive has figured the Super Bowl out.

The 70-person independent agency based in Chicago has strung together a comically long line of beloved Super Bowl ads. In 2020, it created the USA Today Ad Meter‘s top and fifth ranked ads for Jeep and Rocket Mortgage, respectively. Last year, it nailed down the top two spots for Rocket Mortgage. And to borrow a hockey term (which Highdive is well acquainted with as the agency of record for the National Hockey League), it completed the hat trick with its Rocket Mortgage spot winning the Ad Meter today, while also pulling in a sixth place finish for Lay’s.

Rocket

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in