How a Pair of 360i Vets Cooked Up a 'Culture Hack'

RXM Creative leveraged Instagram to create a viral menu

When RXM Creative co-founders Mihai Botarel and Raul Mandru came up with their first “culture hack” five years ago, they had no idea it would result in the birth of an agency. The pair worked together at 360i when friends asked for help hyping the launch of New York restaurant Cómodo.

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This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.