How a New Fitness Club in NYC Attracted Top Creative Talent From Droga5, Anomaly and R/GA

Performix is looking to build out its content studio

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There’s a new fitness club in New York, and creatives from top shops like Droga5, Anomaly and R/GA have joined. And they didn’t just buy a monthly membership—they quit their agency jobs and jumped ship.

That sort of move might seem like a head-scratcher to some, but Performix House is not just a gym. The company describes itself as an innovative sports performance and lifestyle brand, a SoHo House-meets-Equinox for fitness fanatics. It also includes a content studio with a full-service in-house production team that “can shoot members’ and trainers’ workouts and provide them with high-quality, epic content for sharing,” said Matt Hesse, CEO and founder of Performix parent company Corr-Jensen.

Hesse

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