Aaron Harvey was sick of wrapping burritos in his hometown. After coming off a tour in 2006 with his indie band Mashlin, the future co-founder of digital agency Ready Set Rocket was back in Orlando, Fla., working at a Chipotle, watching old friends swing by on their lunch break.
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This story first appeared in the Sept. 16, 2019, issue of Adweek magazine. Click here to subscribe.
