Household Items Became Art Installations in This Instagram-Friendly Campaign for HomeGoods

McCann New York built three displays across the country

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

A sprawling collection of mirrors meticulously arranged in the desert can make for some pretty striking reflections—and good Instagram fodder.

That’s the kind of thinking behind a fun recent campaign from furniture retailer HomeGoods and agency McCann New York. The agency used a wide range of home decor objects from the store to create visually striking installations in three parts of the country. The displays were meant to evoke the feeling of exploration when shop at the well-stocked discount chain.

A

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in