Horizon Media Vet Serena Duff Has Died

She helped the agency build up its Los Angeles office

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Serena Duff, an executive at Horizon Media who has led the agency’s Los Angeles office for over a decade, died last Friday at the age of 54 after a long struggle with colon cancer.

“Serena was a one-of-a-kind executive that touched everyone. Her last few years were a lesson to all in courage, strength, dignity, beauty and warmth,” Horizon Media founder and CEO Bill Koenigsberg said in a statement. “We have lost a very special person way, way too soon.”

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