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Petco has chosen Horizon Media as its strategic media agency of record following a review launched last fall, which was managed by MediaLink. The selection follows the pet supplies retailer naming MDC Partners-owned Anomaly as its creative AOR last month.
“This is an incredibly exciting time for Petco,” Petco CMO Tariq Hassan said in a statement. “We are undergoing a transformation to become the most trusted partner for pet parents, which requires enhancing our marketing capabilities to allow us to identify, engage and inspire our customers in real-time.”
Hassan
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