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Honeywell is the latest client to turn to a holding company’s dedicated unit approach.
The multinational consumer and commercial goods conglomerate consolidated its advertising account by selecting a custom team called C2W, created by combing resources from a range of IPG agencies, as its new global agency of record following a review.
The multiyear assignment includes advertising, branding, digital marketing, PR, demand generation and corporate marketing across each of Honeywell’s four strategic business groups.
Honeywell previously worked with a series of agencies from multiple holding companies.
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