Ad of the Day

Honda Packs 73 Years and 100 Products Into This Ad Celebrating Its Legacy

Agency RPA's supercharged spot aims to excite longtime fans and younger drivers alike

Honda Packed 73 Years and 100 Products Into a 1-Minute Ad — “The Origin of Determination" is a simultaneous nod to history and eye on the future.RPA, Honda

By T.L. Stanley

October 18, 2021

Honda is taking a look in the rearview mirror—reflecting on its 73 years in transporting people on land, sea and air—to try to grab the attention of a younger generation of potential buyers.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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