Hill Holliday’s Longtime CCO Lance Jensen Departs

He said it's 'time for the next chapter,' but didn't share his plans

lance jensen
Before joining Hill Holliday, Jensen co-founded boutique agency Modernista! Hill Holliday
Headshot of Minda Smiley

Lance Jensen, who’s served as chief creative officer of Boston-based agency Hill Holliday for the past decade, has left.

“After 10 years leading Hill Holliday’s creative department, Lance Jensen has decided to move on,” Chris Wallrapp, Hill Holliday’s president, said in a statement. “On behalf of the entire agency, I’d like to express our gratitude for Lance’s creative leadership, work ethic and friendship over the last decade.”

Wallrapp said Jensen is “truly one of a kind and has made an indelible mark on our creative sensibilities.” The agency, which also has an office in New York, has recently created work for Boar’s Head, the Celiac Disease Foundation and Fireball Whisky.

“We are a better agency for his influence and wish him all the best in the next chapter of his career,” his statement concluded.

It is unclear what Jensen’s plans are. In a statement, he said, “It’s time for the next chapter. For myself, and for Hill Holliday.”

Before joining the IPG-owned shop, Jensen served as executive creative director at Modernista!, a boutique agency he co-founded in 2000 with Gary Koepke in Boston. The independent agency, which closed its doors in 2011, worked with companies including General Motors.

Jensen’s departure from Hill Holliday comes a year after the agency lost Bank of America to Publicis Groupe. In 2019, the agency parted ways with Planet Fitness, an account it won in 2016.  

In 2017, Dunkin’ Donuts, a client of roughly 20 years, launched a creative review that Hill Holliday declined to participate in. The business ultimately went to BBDO and Arc Worldwide.

In 2019, Hill Holliday was named creative agency of record for BMW’s motorcycle business. And at the start of 2020, waste disposal company Clean Harbors selected Hill Holliday as its lead agency.

According to the shop, it’s also “experienced impressive growth” since formalizing its healthcare practice, Hill Holliday Health, two years ago.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.