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After dominating this season’s ad awards programs like The One Show and taking home a Health Grand Prix on the first day of this year’s all-virtual Cannes Lions, “Womb Stories” continues its streak today by claiming top honors in Cannes’ Film Craft Lions.
While the Film Lions, to be announced Friday, honor cinematic branded storytelling more broadly, Film Craft Lions are focused on the artistry and effort of the work that goes into producing content.
Top honors: The Grand Prix winner
“Womb Stories” was created by London-based agency AMV BBDO for the Essity family of feminine hygiene product brands, which include Libresse and Bodyform.
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