Hershey Sends US Media Duties for Confectionary Brands to Horizon

Horizon Media will be responsible for working with the Hershey Company across all paid media for its confectionary brands, including digital, linear, programmatic, retailer media and social. The agency will serve the account out of its New York office. The assignment does not include media buying and planning responsibilities for Hershey-owned Amplify Foods and ONE brands, or markets outside the U.S.

‘Top-notch media and omnichannel capabilities’

The appointment concludes Hershey’s