Hershey Sends US Media Duties for Confectionary Brands to Horizon

The appointment concludes a 6-month review led by ID Comms

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

The Hershey Company has appointed independent media agency Horizon Media as U.S. media agency of record for its core confectionary business.

Horizon Media will be responsible for working with the Hershey Company across all paid media for its confectionary brands, including digital, linear, programmatic, retailer media and social. The agency will serve the account out of its New York office. The assignment does not include media buying and planning responsibilities for Hershey-owned Amplify Foods and ONE brands, or markets outside the U.S.

‘Top-notch media and omnichannel capabilities’

The appointment concludes Hershey’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in