Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Candy giant Hershey is reviewing its U.S. media agency roster.
The review will encompass services across all paid media, including linear, digital, social, programmatic and retailer, for Hershey’s U.S. candy, mint and gum business. Media responsibilities for Hershey-owned Amplify Foods and ONE brands for Hershey’s international markets will not be part of the process. ID Comms is advising the company on the review process, with a decision expected sometime in Q2 of 2021.
Hershey launched the review in light of rapid changes to the media landscape and is searching for partners to best compliment its in-house team, according to a statement.
“With the evolution of media and transformation to an omnichannel world, we want our chosen partners to add to our strong internal skills and continue to ensure that our media investment remains an engine for growth,” Charlie Chappell, The Hershey Company’s head of media, said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in