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Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5.
“Droga5 has joined Hershey’s roster of creative agencies,” a company spokesperson said. “Droga5 is highly innovative and has consistently demonstrated their ability to develop breakthrough creative over the past decade. We are eager for them to develop revolutionary work for our iconic brands.”
According to parties close to the matter, the agency will handle work promoting Almond Joy, Mounds, Twizzlers, York and Ice Breakers.
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