Here's What Works For These Brands When it Comes to Sustainability

Now, as marketers from all different sectors look to build more sustainable practices into their work, early adopters have acquired an expertise that can help CMOs new to the space avoid mistakes, pitfalls or missteps. Orlando Baeza, cmo of Flock Freight and Jamie Gersch, cmo of Rothy’s, joined Adweek’s Jenny Rooney at the Sustainability Leadership Forum Thursday to share what they’ve learned from weaving sustainability into their business goals. 

Staying true to sustainability as you grow 

As the market becomes increasingly focused on sustainability, companies like Rothy’s and Flock Freight, which have had sustainability at their core since the start, highlight how a commitment to environmental responsibility can be a key differentiator in a challenging and competitive category. 

Consumers are absolutely making decisions based on which brands support the things that matter to them in their lives.