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The past few years have had a certain level of tension in America. More recently, however, the angst has ramped up with several crises like the pandemic and civil unrest unrolling simultaneously. Last night’s presidential debate is likely another agita-inducing moment that could exhaust an already frayed populace.
While on the surface, this would seem an inopportune time to even think about marketing, The Martin Agency contends that the public’s emotional rollercoaster is precisely what brands need.