How The Martin Agency Captures Consumer Pain Points for Brands

It's a tense world, and a radical shift in society and behaviors demands different insight

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The past few years have had a certain level of tension in America. More recently, however, the angst has ramped up with several crises like the pandemic and civil unrest unrolling simultaneously. Last night’s presidential debate is likely another agita-inducing moment that could exhaust an already frayed populace. 

While on the surface, this would seem an inopportune time to even think about marketing, The Martin Agency contends that the public’s emotional rollercoaster is precisely what brands need.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in