How The Martin Agency Captures Consumer Pain Points for Brands

It's a tense world, and a radical shift in society and behaviors demands different insight

The Martin Agency's Tension Map
The Martin Agency's Covid-19 Tension Map reveals how brands can go beyond surface data. The Martin Agency

The past few years have had a certain level of tension in America. More recently, however, the angst has ramped up with several crises like the pandemic and civil unrest unrolling simultaneously. Last night’s presidential debate is likely another agita-inducing moment that could exhaust an already frayed populace. 

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.