Here Are the Finalists for the Second-Annual Shorty Social Good Awards

The second-annual Shorty Social Good Awards will return to New York on Nov. 15 to honor the year's best in cause marketing. Today, the Shorty Awards released its 2017 finalists, including the Fearless Girl statue, which received nods in five separate categories. "As we gear up for the 10th-annual Shorty Awards, it's exciting to see that the second-annual Shorty Social Good Awards has seen a significant increase in interest and entries," said Gregory Galant, Shorty Awards co-founder and CEO of Muck Rack. Galant said the social justice category received the most submissions. "Typically, campaigns tend to reflect what is happening right now, so it is not surprising that issues that affect us all, such as education, public health, civic engagement and sustainability, are what brands have chosen to focus on this year," Galant said. Fearless Girl is a finalist in the social justice category and four others: financial services, corporate-community partnership, overall Instagram presence and real-time response. The gender equality in leadership message of the Fearless Girl statue, which was created by McCann New York for State Street Global Advisors, took a hit earlier this month when State Street Corp., the parent of the firm behind the campaign, doled out $5 million to 300 women and 15 black employees it paid less than their white, male counterparts. Still, the campaign's call for equality stands strong, and it won 18 honors at the Cannes Lions International Festival of Creativity, including four Grand Prix top honors. Here are all of the 2017 Shorty Social Good Awards finalists broken down by category. Check out last year's award winners here. Best Mobile Campaign Giving Your Poop a Voice: The New Language of Constipation HARMAN and the 1,000 Dreams Fund Partner to Support the Next Generation of Female Leaders in Technol Persil: Wild Explorers App Tillamook Fill The Plates Best Multi-Platform Campaign #WeAccept Brutal Cut I Stand with Planned Parenthood (#IStandWithPP) NATIONAL GEOGRAPHIC + STELLA ARTOIS + MEDIACOM: WORLD WATER MONTH National Geographic CHASING GENIUS Project Literacy – First Words Best On a Shoestring Campaign Bronx Zoo Keeper Snaps Brutal Cut Charity Miles: Penguin #ProjectReadathon with Save the Children Nando's PERi-PERi: Everyone Is Welcome The Big Hundred Tillamook Fill The Plates Best Pro Bono Campaign Brutal Cut GIVE THE TALK Honor Roll Take Down Gun Violence Teddy Gun UN Women #stoptherobbery Best in Animal & Wildlife Blood Market Dr. Bronner's "Protect Our Oceans" Campaign Hudson Paul G. Allen’s Great Elephant Census: Arming Wildlife Conservation with Data The Body Shop – Forever Against Animal Testing The Extraordinary Honey Bee Best in Civic Engagement GoVoteBot I Stand with Planned Parenthood (#IStandWithPP) Teddy Gun The Friendship breakfast The John F. Kennedy Profile in Courage Award Univision Contigo’s Civic Participation Initiative Best work for Developing Nations BEYGOOD4BURUNDI Brutal Cut Kay Lasante: Health Care For Haitians By Haitians The Asani Sanitary Napkin Program The Peace Corps: Do The Unexpected This quiz empowers women Best in Education #1917LIVE #weneedmore AMAZE Face the Future Google Change Is Made with Code The Abortion Pill & In-Clinic Abortion Best in Emergency Relief Duracell PowerForward Good360 Brings Hope and Dignity to Southern Louisiana Take Down Gun Violence WestJet Christmas Miracle: Fort McMurray Strong Best in Environment & Sustainability "Under the Canopy", Conservation International VR Cigarettes: The Ultimate Clingy Ex Dive Deeper 2 Human/Nature NATIONAL GEOGRAPHIC + STELLA ARTOIS + MEDIACOM: WORLD WATER MONTH National Geographic CHASING GENIUS Best in Poverty & Hunger #RedNose Day at Walgreens Sportsman Channel's HUNT.FISH.FEED The OzHarvest Market The Power of Clean Tillamook Fill The Plates WhyHunger Annual Hungerthon Campaign Best in Public Health #0to60 #IDEFY Be Your Own Baby GIVE THE TALK IT’S ON US: Autocorrect Nasty or Nice Best in Social Justice #JegErDansk (#IAmDanish) #MoreThanARefugee Fearless Girl Mobile Stü: Black With Blue School for Justice Upworthy + Comfort Cases Best in Auto AutoNation Raises $11Million to Fight Cancer and Donates Vehicles from Coast to Coast Honda "Candy Cane Lane" Hyundai’s Young Entrepreneurs Series with BuzzFeed, How One Rooftop Farm Could Make Your City Better Hyundai’s Young Entrepreneurs Series with BuzzFeed, How Your Leftovers Could Feed the Homeless Love is Love Best in Business to Business Defending the Arctic Refuge from Oil Drilling Key for Key™ by Concierge Auctions and Giveback Homes Best Consumer Brand Benefit Cosmetics' Bold is Beautiful Project Celebration of Service: Doing More for Veterans on Social Full Frontal: Nasty Woman Campaign SMIRNOFF No. 21 "Love Wins" Campaign The Filtered Life The Power of Clean Best in Entertainment “Connor’s Cure” (WWE) BET Next Level and Get Schooled's HBCU Snapchat College Tours Binge-Watch for a Cause ShortsTV: Watch in Color Best in Fashion, Beauty and Luxury Benefit Cosmetics' Bold is Beautiful Project DIGITAL FASHION WEEK Give a Shirt Campaign The First-Ever All-Female Football Pregame Show The Modist Social Media Launch campaign Trans102 Best in Financial Services #ForeverProud Caregiving CIT Cares Month CME Pink and CME Movember Fearless Girl Why I Send Best in Food and Beverage M&M'S Red Nose Day 2017 Nando's PERi-PERi: Everyone Is Welcome Panera Bread - Preservatives with Purpose SMIRNOFF No. 21 "Love Wins" Campaign The Friendship breakfast Tillamook Fill The Plates Best in Government and Politics I Stand with Planned Parenthood (#IStandWithPP) Reimagining the Affordable Housing Process in San Francisco Warrior Games - By Air, By Land, or By Sea Best in Health and Fitness #IDEFY 2017 Humana Senior Games Be Your Own Baby Giving Your Poop a Voice: The New Language of Constipation Social First Video & Storytelling Approach: Baby Dominique born with four legs, two spines thriving Take Down Gun Violence Best in Hospitality and Travel Airbnb and Make-A-Wish® Celebrity Cruises #GetOnBoard LGBTQ Initiative EncouragHERS: Marriott International and the National Museum of African American History and Culture Marriott International and #LoveTravels for DC Capital Pride My First Flight World of Hyatt Celebrates a World of Understanding Best in Live Events March for Science Red Nose Day 2017 Stand For Rights A Facebook Live Special The Friendship breakfast WestJet Christmas Miracle: Fort McMurray Strong Wings for Life World Run Best in News and Media AJ+ Bustle's "NSFWomen (Not Safe for Women)" Video Series Girlboss Media INTOmore.com: Grindr Launches a Digital Hub for LGBTQ+ Millennials Social Good by Mashable Twitter, #SheInspiresMe Best Non-Government Organization #EmbraceAmbition | Tory Burch Foundation Be Your Own Baby DoSomething.org & truth’s “Who Has Their Eye On You?” The Clinton Foundation The Love Cam We Are America Best in Retail and E-Commerce #RedNose Day at Walgreens Designing heART healthy Gadget Flow - We Curate You Discover Zappos.com Pawlidayz Campaign Best in Sports “Play Unified” (WWE & Special Olympics) #SomosTexans #TexansCare Volunteer Day Keep The L.A. Derby Dolls Rolling Best in Technology AMD - Immersive Education: Virtual Reality in the Classroom Google Change Is Made with Code Hustle for Hurricane Harvey & Irma Relief Protect the Protectors Saving Lives with Artificial Intelligence Seat 14C Best in Television A Capitol Fourth An Inconvenient Special Museum of News This is Everything: Gigi Gorgeous // Transgender Visibility Day Campaign Time: The Kalief Browder Story True Life: We Are Orlando Best Overall Blog Presence Celebrate your flavors The Travel Current- Resort Chain Launches Content Hub To Maximize Exposure & Drive Interest Tomorrow Trust Tumblr.com @ThisFreeLife | a cutting edge, culturally relevant blog for LGBT young adults Best Overall Facebook Presence #WeAccept AARP - Protecting the Future of Healthcare All Jazz is Modern: Streaming Jazz Around the World Be Your Own Baby Explore, Explain, Sustain The Dodo: #1 Animal Brand on Facebook Best Overall Instagram Presence "Trike Writer" Vision Statement Video @RED on Instagram #ShakespeareNoFilter #WeAccept Fearless Girl Fresh Empire’s “The New Wave” Contest -- the FDA’s First Ever Hip Hop Tobacco Prevention Effort Best Overall Twitter Presence #1917LIVE ACLU Twitter presence Celebrate your flavors Tillamook Fill The Plates UN Women #stoptherobbery Zappos.com Pawlidayz Campaign Best Overall YouTube Presence Breakout YouTuber Celebrate your flavors The Modist Social Media Launch campaign Tyler Oakley Presents Chosen Family: Stories of Queer Resilience Best Contest or Promotion #BestBaldDad Father's Day Contest Caregiving Hidden Figures National Screening Contest Idris Elba's Omaze Valentine's Campaign for W.E. Can Lead Seat 14C Zappos.com Pawlidayz Campaign Best use of a Hashtag #CanYouHearUsNow #REDFoodFight to Fight AIDS #Unite4TheFight: HRC & PPFA Host Digital Day of Action #WeAccept #weneedmore NBCUniversal - Share Kindness Best use of Live Streaming Video #ProtectTransKids Imagine Dragons & Tyler Robinson Foundation Kitty Election National Geographic + Microsoft: #MakeWhatsNext Panera Bread - Preservatives with Purpose Stand For Rights A Facebook Live Special Public Service Announcement #JegErDansk (#IAmDanish) BET Vote Your Voice GIVE THE TALK Money Doesn't Make it OK On Valentine's Day, Say #IDONT to Child Marriage The Standing O Best Real Time Response AARP - Protecting the Future of Healthcare ACLU social media rapid response to Trump Muslim ban Fearless Girl Full Frontal: Not The White House Correspondents' Dinner Campaign Sam Bee + Planned Parenthood's "Nasty Woman" Omaze Campaign The Facts about the Clinton Foundation Best use of Video #EveryoneIsWelcome #MoreThanARefugee #WeAccept Bronx Zoo Keeper Snaps Nothing But Nets Virtual Reality Film, “Under The Net” The Love Cam Best Business to Business Partnership Brave Moves in a Complex World Client Event (blue 2017) Bike Challenge Defeating Landmines in Laos Through Film Leaders in Sustainable Thinking Palace Resorts Targets Foodie/Culinary Influencers Introducing Partnership with Certified Angus Beef Best Business-NGO Partnership #MoreThanARefugee Caregiving Pampers and the March of Dimes Welcome Home 12,500 NICU Babies Searching for Syria The North Face and Paradox Sports - Making Climbing Accessible to People with Disabilities VOTE.org + Hustle: Voter Registration GOTV peer-to-peer texting Best Corporate-Community Partnership Bombas 60k Day Fearless Girl FIRST and Corporate Sponsors #makeitloud for STEM & Innovation | Instagram Takeovers Heading Home with Airbnb, the San Francisco Giants & Hamilton Families Project Literacy – First Words Zappos.com Pawlidayz Campaign Best Influencer & Celebrity Partnership Ask For A Raise Brutal Cut Idris Elba's Omaze Valentine's Campaign for W.E. Can Lead Meals on Wheels Usher - State Farm Neighborhood Sessions We Are America