Helix Picks Eleven to Help Introduce Consumers to the Future of DNA Sequencing

Indie agency wins creative, strategic review

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The future is in your genes.

Bay Area startup Helix believes that individual DNA genomes hold the key to mastering the digital economy, and many investors agree. The company, which launched last fall as a spinoff of genetic research giant Illumina on the strength of $100 million in private funding, wants to help all sorts of companies sell their products by using genetics as the ultimate targeting tool.

Now, Helix has chosen Eleven as its agency of record to help bring that message to the public after a review that included 10 agencies in the RFP phase and three in the final round.

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