Food & Beverage

Heinz Says It's Time for Hot Dogs and Buns to Be Sold in Equal Number

Packages should have 10 buns and 10 wieners, says cheeky campaign from Canadian agency Rethink

hot dogs and buns — The brand is circulating a petition on Change.org to bring bun and hot dog into parity.Heinz

By T.L. Stanley

July 6, 2021

There’s a fairly logical reason why hot dogs are sold 10 to a package and their corresponding buns come only in 8-count bags.* But who cares about food manufacturing history when this gross inequity continues to plague us?

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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