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A Super Bowl spot, famously, is the most expensive ad buy of the year—this year, 30-second ads are running as much as $5.6 million. But one brand found a way to run four spots for the price of one: Heinz.
For its first Super Bowl commercial in three years, Heinz tapped director Roman Coppola (famous for Mozart in the Jungle and his collaborations with Wes Anderson) and Wieden + Kennedy New York to create a spot that’s actually four ads.
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