Heineken Responded Perfectly to the Implosion of the European Super League

Publicis created an Instagram post with solid advice for team owners

Heineken is a longtime sponsor of the UEFA Champions League, which Super League organizers attempted to break away from.
Heineken is a longtime sponsor of the UEFA Champions League, which Super League organizers attempted to break away from. Heineken via Instagram

In America, the XFL is the most iconic example of a football league that couldn’t go the distance, lasting only five games in 2020 before collapsing into bankruptcy—two decades after barely making it through one season in its original 2001 incarnation.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."