Heineken Reminds Fans That Watching Soccer Should Not Be a Solo Endeavor

Uefa Champions League is 'Better Together' in this ad from Publicis Italy

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Sports can bring people together. For the duration of a match, people wearing a team’s colors are allies, and the opposition is the enemy. The fandom community runs deep and is the first step in quite a few friendships.

As such, watching sports with friends and other fans is almost always a better experience than watching by yourself. Heineken’s new campaign for the UEFA Champions League focuses on how sports can sometimes feel isolating when you watch without other supporters around.

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