Heineken Creates an Interactive 3D Billboard That Doubles as a Bar

The agency created a clever 3D, interactive billboard on a Rio de Janeiro road that doubled as a bar, complete with bar staff.

The pop-up outdoor bar, which was open for three days, invited drivers to pull up and grab a free Heineken 0.0, the brand’s zero-alcohol lager.

The billboard’s height was positioned so that drivers, who had to be aged 18 and over, could pull up and unwind their car windows to grab a freebie—ensuring social distancing, as there was no physical contact between participants, the agency said.