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At the seventh annual 3 Percent Conference, which is being held Thursday through Friday in Chicago this year, Deloitte-owned Heat wants guests to be “as aware of your privileges as the coat on your back,” senior brand strategist Catherine Dailey told Adweek.
The San Francisco-based shop is operating a coat check—positioned directly next to where guests sign into the event—that doesn’t just take outer layers. Each person that checks a coat with Heat will receive a ticket stub with scratch-off statements shedding light on certain privileges many mainstream individuals in the U.S.
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