Heart-Wrenching PSA Shows the Impact of Covid-19 on Black Americans

Burrell's latest spot for its 'Black Is Human' campaign

jason hargrove
A PSA featuring Jason Hargrove's self-shot video has become part of Burrell's coronavirus outreach effort. Burrell Communications Group

Jason Hargrove could be your dad. He could be your husband. He could be anyone’s bus driver; because, in fact, he was one for the city of Detroit. But the difference between the married father of six and so many other regular working-class Americans is this: Last month Jason was alive, and now he’s dead.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.