Headless Bat in Reckless Video: Creem Magazine Returns With Trippy Ad

A fledgling agency creates this 'insane, irresponsible, adolescent' campaign for the legendary music pub

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A chain-smoking, hard-partying brand mascot named Boy Howdy! shows his ass, literally, in a series of wild postings which also feature the tagline, “Proudly hated by the right people since 1969.”

Ad creatives, meantime, are bracing for cease-and-desist orders from famous rock stars they’ve included in a trippy 90-second animated video that ends in an earth-rattling explosion and mushroom cloud.

If this sounds like a blasphemous approach to marketing, the team behind the campaign would readily agree, describing it as “reckless, insane, irresponsible and adolescent.”

And, it just so happens, it’s perfectly on-brand.



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