Accounts

He Said, Hershey Said: Anomaly Says Account Was Resigned While Brand Disputes Claim

Candy brand will work with Droga5 and McGarryBowen in U.S.

a hershey kiss with the logos for anomaly, droga5 and mcgarrybowen — The Hershey Company tapped Droga5 and McGarryBowen as new agencies to work with.The Hershey Company

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Anomaly is off The Hershey Company’s agency roster in the U.S., with both Droga5 and McGarryBowen now serving as the candy brand’s creative agencies.

A spokesperson confirmed that The Hershey Company is now working with Droga5 and McGarryBowen on creative in the U.S., but declined to elaborate on which brands each agency would work on.

The confectionary kingpin is no longer working with Anomaly in the U.S but is continuing to work with the agency in Canada, a Hershey spokesperson confirmed, while declining to elaborate further.