Last year, Havas New York chief creative officer Harry Bernstein (also known as Harry Bee) took a very public gamble by offering up his mobile phone number to aspiring interns. After splattering his digits in ads around New York and on 14 college campuses, the founder of The 88 (which was acquired by Havas in 2017) ended up getting around 2,000 texts that he and his team worked through, eventually landing on 40 interns in 2018.
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