Havas New York Beats Out 21 Agencies to Pick Up ADP Account

The group will lean on its 'Village' model

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Havas New York has been named “fully integrated Village” agency of record for ADP, the global provider of cloud-based human capital management, or HCM, solutions across HR, payroll, talent, time, tax and benefits administration.

The appointment follows a competitive review that included 21 agencies.

Tasked with driving a data-led disruption of the HCM category for ADP, Havas New York said in a statement it will “deploy its proven Village model to continue the brand’s enterprising momentum.” Havas Worldwide began developing its Village model about five years ago, placing all elements of an agency’s operations in one place with a flat structure across divisions.

ADP CMO Lorraine Barber-Miller told Adweek that consumers should expect to see a new brand platform and work from the company in early 2019, coinciding with its 70th anniversary.



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