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Havas Media has retained U.S. media agency of record responsibilities for pharmaceutical giant Sanofi.
The appointment follows a review dating back over six months which also saw Sanofi name Omnicom Media Group’s dedicated Sanofi @ Omnicom unit as its global media agency of record outside the U.S.
As U.S. media agency of record, Havas Media will handle media buying and planning responsibilities across all of Sanofi’s consumer and pharmaceutical brands in the U.S., which comprises the majority of the company’s spending.
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