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Havas Media entered into a partnership with OOH specialist agency Talon in North America, with Talon providing its OOH services planning and proprietary technology as well as data platforms across Havas’ client roster in North America.
Talon’s services include strategic OOH planning, audience-driven targeting, media buying and execution, and outcome-based measurement and will provide Havas clients with specialists embedded at each stage of the campaign process. The move marks an expansion of an existing relationship with Havas in the U.K.
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