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Havas Creative U.S. has launched Triptk, a brand strategy and culture consultancy based in New York.
“My partner and I, [Havas Creative U.S. chairman and chief creative officer] Jason Peterson, came to a place in sitting with our clients to understand what they’re looking for in a partner like us, and where we fit into the strategic landscape of what’s happening in our business,” Havas Creative U.S. chairman and CEO Paul Marobella told Adweek. “We landed on a positioning and an ambition around being the most meaningful partner to the modern CMO and their brands.”
Triptk
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