• NEWS
    • Agencies
    • Brand Marketing
    • Creativity
    • Digital
    • Programmatic
    • TV / Video
    • FEATURED
    • Challenger Brands
    • Inside the Brand
    • Ad of the Day
    • CES
    • Sponsored
  • EVENTS
    • FEATURED
      • Elevate AI 2019
      • March 21, 2019
        New York
    • COMING SOON
    • Adweek Media All-Stars
    • Fastest-Growing Agencies
    • View All Events
  • WEBINARS
    • FEATURED
      • You’re Measuring Influencer Marketing Wrong
      • Tues., March 5, 2019
        1 PM EST
    • COMING SOON
    • CMO Tenure Data Is the Secret to Agency Business Development
    • The Definitive Approach to Advanced Media Measurement
    • View All Webinars
  • CONNECT
    • Media Kit
    • Editorial Calendar
    • Agency Memberships
    • Group Subscriptions
    • Newsletters
    • Contact Us
    • ADVERTISE WITH US
    • Brand Awareness
    • Thought Leadership
    • Lead Generation
    • ADWEEK NETWORK
    • AgencySpy
    • MarketerMoves​
    • Social Pro Daily​
    • TVNewser
    • TVSpy
  • ADWEEK JOBS
    • Find a Job
    • Post a Job
    • CURRENT OFFER
    • Unlimited Job Postings
My Account Log Out Sign In Subscribe

Agencies

Havas Launches Brand Strategy and Culture Consultancy Firm

Sam Hornsby named CEO of Triptk

By Erik Oster
|
November 20, 2017
Havas Creative U.S. chairman and CEO Paul Marobella (right) tapped Sam Hornsby (left) as Triptk's CEO.
Havas U.S.
Share
By Erik Oster
|
November 20, 2017
Share

Havas Creative U.S. has launched Triptk, a brand strategy and culture consultancy based in New York.

“My partner and I, [Havas Creative U.S. chairman and chief creative officer] Jason Peterson, came to a place in sitting with our clients to understand what they’re looking for in a partner like us, and where we fit into the strategic landscape of what’s happening in our business,” Havas Creative U.S. chairman and CEO Paul Marobella told Adweek. “We landed on a positioning and an ambition around being the most meaningful partner to the modern CMO and their brands.”

Triptk name Sam Hornsby CEO. He was formerly managing partner of Flamingo New York, which was one of the seven Flamingo offices which closed this past April. Hornsby joined Flamingo Group in 2008, following two years as a DAS Omnicom Accelerate Management fellow.

“The name Triptk came about because we were inspired by the ‘rule of three,’ a universal phenomenon that speaks to the hidden patterns of human culture and psychology and is a guiding force in design,” Hornsby said in a statement.

“It’s a rare thing to find a strategic consultant that can live comfortably inside a creative culture,” said Marobella of Hornsby. “His understanding of how brands need to live in a modern world and need to connect with the modern consumer … is different than anybody that we’ve met.”

Triptk’s offerings include brand strategy; consumer, cultural and category market intelligence; trend understanding; innovation and ideation. In addition to working with brands and agencies, Triptk will seek out what the company calls “nontraditional” clients such as entrepreneurs, VC firms, social impact organizations and art institutions.

“Triptk competes with big consultancies, as well as competing with a host of research, innovation and strategy firms,” Hornsby said, adding that while large consultancies can offer business strategy solutions through “a very rigorous process, they don’t have the kind of creativity and cultural selection that marketing teams need to really move forward.” That, he noted, is “rooted in cultural fluency and audience understanding.”

“There are a few things that we think today’s CMOs and today’s brands are looking for in partners like us: creativity, culture and commerce,” Marobella said. “What we’re seeing is getting underneath creativity, culture and commerce in new and interesting ways can drive better creative product, better product design, better innovation for our client partners, and when paired with our capabilities, can differentiate us from what’s happening in our marketplace.”

Share
http://adweek.it/2yRD1xn

Erik Oster

@ErikDOster
Erik Oster is a staff writer for Adweek.
Adweek Adweek Adweek

Popular Now

  • 1
    The 25 Best Ads of 2018
  • 2
    ASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Balls
  • 3
    Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for...
  • 4
    10 Royalty-Free Music Sites Every Online Video Creator Should Know
  • 5
    Nike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits on the Court

Featured Jobs

Editorial Director
UCLA
LOS ANGELES, California
WCCB Charlotte – Full Time Producer
WCCB-TV
Charlotte, North Carolina
Anchor/Producer/Multi-Media Journalist
WENY TV
Horseheads, New York
Vice President of Marketing
Blue Federal Credit Union
Cheyenne, Wyoming
Art Director
REvolution Digital
Morristown , New Jersey
See More Jobs

EDITOR'S PICKS

The Big Game

Meet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Life

by Lindsay Rittenhouse

Challenger Brands

Prowess in Storytelling Is What Makes a Challenger Brand, and More Insights From New Adweek Survey

by Diana Pearl

AdFreak

Thanks to Ancestry, Six Strangers Learn How They're Connected Via the Underground Railroad

by Shannon Miller

Agencies

BMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was Pregnant

by Patrick Coffee

Voice

Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike

by Aaron Goldman

Voice

How Ebony and Jet Magazines Set the Stage for More Diversity in Publishing

by Sharon Brogdon

Challenger Brands

Watch the Keynote Presentations From Brandweek: Challenger Brands

by Adweek Staff

Programming & Performance

ABC's Whiskey Cavalier, the Butt of Jimmy Kimmel's Upfront Jokes, Hopes to Get the Last Laugh

by Jason Lynch
View Latest News >
  • About
    • Contact Us
    • Media Kit
    • Editorial Calendar
    • Sponsor Content
    • Jobs
  • Subscriptions
    • Subscription Options
    • Digital App
    • Newsletters
    • Frequently Asked Questions
    • Customer Service
  • Awards / Honors / Events
    • Awards and Honors
    • Adweek Events
    • Webinars
    • On-Demand Webinars
    • Trophies / Awards / Seals
  • Publications
    • Adweek Network
    • RSS
    • Backissues
    • Reprints / E-Prints
  • © 2019 Adweek, LLC. - All Rights Reserved
  • About Adweek
  • Contact Us
  • Terms of Use
  • Privacy Policy