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Havas Media Group (HMG) has opened a business-to-business (b-to-b) advisory unit working with launch clients such as Danish shipping business Maersk, Twill, JDE Professional and ABB.
The global division will be known as Havas Business and will be headquartered in the U.K. Working with existing clients within the Havas roster from around the world, it will be supported by the group’s global network and will be integrated into its offer across 150 markets.
Havas Business will be led by managing director David Goodall who already leads the Maersk teams and has spent over 14 years within Havas.
In a statement, Patrick Affleck, chief executive of Havas Media Group U.K.
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