Havas Expands North America Chief Strategy Officer Role Globally

Greg James says focus will be on finding meaning for brands

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Havas Group today announced it is expanding its chief strategy officer of North America’s role. Greg James will take on the newly created position of global CSO, effective immediately.

“The U.S. [represents] about a third of our global business, and I’m already hands on with certain clients like Philips that have [operations] all around the world, so to some extent, it’s just an extension of what I already do,” James told Adweek. “The bigger change will be how I now help craft our narrative to bring globally what the agency has brought to the [North America] market.”

That

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