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Havas Creative has named Mark Sinnock as its global chief strategy officer (CSO), tasked with strategically overseeing the creative network and further integrating the business’s customer experience (CX) network.
Reporting to chief executive Chris Hirst, Sinnock, who was previously the U.K. and European strategy head within Havas Creative, will take strategic responsibility for the global network of Havas Creative agencies across its 67 villages. He will also focus on the integration of Havas CX, which was launched last October and employs more than 1,200 specialists working across digital transformation, ecommerce customer experience design and customer acquisition and engagement services.