Hasbro Consolidates Global Media Account With WPP's GroupM

The company confirmed the move in a statement sent to Adweek following the original publication of this story.

“We’ve made the decision to consolidate media buying for Hasbro under a single agency in order to both drive efficiencies and to provide the best tools and resources for our current collective needs across our global business,” a Hasbro representative said. “After a thorough review of the agency landscape and our current partnerships, moving forward, all of our global markets will be resourced exclusively through GroupM.”

Sources with knowledge of the account told Adweek the move follows a consolidation offer made by the WPP media agency network.

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