Creative Advertising

Harmon Brothers' Version of Hell Summons the Devil to Promote The Chosen

Humorous campaign aims to grab a younger viewership for the show about Jesus

Kellen Erskine in a Devil costume presenting Intro to Damnation on a chalkboard
The Devil, played by comic Kellen Erskine, leads a campaign to promote the streaming series The Chosen.The Harmon Brothers, The Chosen
kyle-obrien-headshot
By Kyle O’Brien

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

The Devil doesn’t like the streaming TV show The Chosen, and he’s trying to let his followers know that through a smear campaign led by the Harmon Brothers.

The campaign, “The Chosen is Not Good,” serves as a non-traditional promotion for the series, an Angel Studios original, that chronicles the life of Jesus over seven seasons—it’s now in its second season. The show looks at the life of Jesus of Nazareth and all his human struggles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

kyle-obrien-headshot

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

Recommended articles