Creative

Harmon Brothers' Version of Hell Summons the Devil to Promote The Chosen

Humorous campaign aims to grab a younger viewership for the show about Jesus

Kellen Erskine in a Devil costume presenting
The Devil, played by comic Kellen Erskine, leads a campaign to promote the streaming series The Chosen.The Harmon Brothers, The Chosen
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By Kyle O’Brien

May 13, 2022

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The Devil doesn’t like the streaming TV show The Chosen, and he’s trying to let his followers know that through a smear campaign led by the Harmon Brothers.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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