Harmon Brothers Are Trying to Reach You About Your Car's Extended Warranty

The agency worked with auto coverage company Olive to make ‘Jerk Car’

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

We’ve all gotten those calls.

Disruptive robocalls “trying to reach you about your car’s extended warranty” have led many of us to respond to the word “warranty” with a Pavlovian reaction of irritation followed by a complete refusal to engage with the issue. So, if you’re a company with a unique positioning in the space, how can you move past that and make your brand stand out?

Harmon Brothers has brought its knack for viral longform social ads like Squatty

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in